SKY MAGAZINE MEDIA KIT
For MSP Communications, Tilka Design created a media kit designed to motivate media buyers to add Delta Airlines’ inflight magazine, SKY to their media buying plans. The kit neatly packages the current issue with a little red guidebook. The reversible book is constructed to showcase the power of SKY’s star-studded editorial content (COVER STORY) and its powerful reader statistics (BACK STORY).
The guidebook documents SKY’s success in shifting misperceptions of in-flight publications.
Unlike most in-flights, SKY’s editorial lifestyle content is elevated by star presence.
A surprise centerfold presenting demographics are worthy of a pin-up.
