U.S. Bank's Wealth Management advisors wanted to differentiate themselves, avoiding typical retirement promises of dreamy beach scenes. Instead they imagined a realistic, educational approach to retirement planning. With that strategy defined, RealSteps>Retirement was created.
Tilka Design developed an identity for RealSteps, and a library of educational resources and organizational tools. Positive messages motivate and educate clients to take control of their future financial well-being—carefully saving, growing and protecting resources.
To date, we have worked with U.S. Bank Private Client Group to create over 65 applications of the brand, including: print collateral, environmental display, client seminar presentations, web and social media tools.