UNIVERSITY OF MINNESOTA, MORRIS

How did we get 17-year olds excited about considering college in rural Minnesota? Well, like all good brands—be authentic and tell the truth. To create a new admissions campaign for the University of Minnesota, Morris, we went directly to the students and faculty to express just what makes Morris, Morris. Photography and creative headlines communicate the many individual personalities and the close-knit campus community experience at this liberal arts college. 

 
 

RESULTS & EVALUATION

Applications increased by 16% after new materials were delivered, resulting in the largest freshman class in Morris history. Morris also reported an increase in the quality of the applicant pool. The project was recognized as a best campaign in 2013 by AIGA Minnesota, and received a Silver Award from the Annual Educational Advertising Awards in the category of "Student Viewbook, Prospective Student."

 
 

SPEAKING PARENT AND STUDENT

Tilka utilized extensive research to develop important key messaging that informed the overall direction of the project: excellent academics and life-long value. The campaign successfully communicated the critical data for a parent audience, and spoke to a 17-year-old high school audience that needed to feel the vibe of a college in rural Minnesota.