SCIENCE MUSEUM OF MINNESOTA: SciEd
The Science Museum is committed to providing ongoing support and inspiration to teachers to ultimately enliven science learning. When the Science Museum came to Tilka Design for help, their educational offerings were impressive, however, 60 percent of teachers were unaware of the breadth of opportunities for their classrooms and professional development.
Tilka Design helped improve communications with teachers by developing a name and a visual identity under which to organize all educational offerings: SciEd.
Data points are used as headlines, and prove the value of the informal learning which kids experience through field trips and hands-on exhibits. That amazing aha! moment seen on a student's face when learning connections happen is captured though photography. An infographic map organizes the educational offerings of the museum, a tool for the school liaison to discuss options with teachers.
As a result of the work, relationships with teachers were strengthened, field trip registration went up 20 percent, and overall attendance to the museum increased 12 percent over projection.