Disability Linkage Line (DLL), provides free services to people with disabilities in Minnesota. DLL plays a supporting role for customers as they identify skills and strengths; gain control over their lives; make choices; and participate in their community. This approach, called "person-centered", was recently formalized through the Olmstead Act. The DLL engaged Tilka Design to participate in research, create key messages and develop a visual system. The resulting materials present person-centered planning in an affirming, engaging and understandable way.