33 SOUTH SIXTH STREET TOWER & CITY CENTER
Formerly known as the Multifoods Tower, this Minneapolis skyscraper was in need of brand and reputation repair. Based on research and defined brand strategy, Tilka Design worked to retool the Class A office tower with a new name and energetic visual identity. Tilka Design also developed all business and proposal systems, advertising, environmental signage and tenant communications. The strategy was successful and the building was fully leased and later sold.
CC: CITY CENTER
A second stage of work with Brookfield Properties guided the brand aspects of a $15 million renovation to City Center, the retail space attached to the 33 South Sixth Street Tower. Our work announced the center’s renovation plans and began the process of repositioning the shopping center to serve business professionals.